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<\/p>\nby Fashion Network – 12\/9\/2020<\/p>\n
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As the luxury sector gears up for the return of normality at some point next year, Versace has opened its new flagship store on London\u2019s New Bond Street.<\/p>\n
It originally announced its plans for the store back in January and had planned to open this autumn. It has now unveiled the 300 sq m+ location that covers three levels in a prime corner position.<\/p>\n
Located on one of the world\u2019s most expensive shopping streets, it was designed following the label\u2019s store concept that was originally created by architect Gwenael Nicolas and is described as \u201ca celebration of the brand\u2019s exquisite luxury\u201d.<\/p>\n
So what does that mean in practice? White Venus marble shop windows enhance the display of its latest arrivals while \u201cthe complexity and diversity of the various collections are juxtaposed with neutral tones of the store interior\u201d.<\/p>\n
Custom eucalyptus wood flooring \u201cadds visual continuity to the space\u201d while seating areas have plush carpets and velvet armchairs in blue and gold tones.<\/p>\n
The brand\u2019s ready-to-wear and accessories are showcased on white Namibia marble counters, while footwear sits on blue calcite stone shelves. And the company has used \u201cgolden metal constructions [to] act as an overarching element that connect the various display spaces\u201d.<\/p>\n
Versace said sustainability has also been key from the choice of materials used \u201cto the flexibility and management of the stores\u201d.<\/p>\n
\u201cI have always loved London because it\u2019s always been a step ahead of any other city,\u201d said Donatella Versace. \u201cIt was inclusive many years before inclusivity was even a thing, diverse long before it was a topic of conversation. Its subcultures had such a strong authenticity to them, that they grew to become global trends. For so long, London has been the place to look at for creativity and new ideas. This is why it has had a special place in my heart. Always looking beyond rules, always thinking outside the box.\u201d<\/p>\n