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<\/p>\nby Superfuture – 12\/10\/2020<\/p>\n
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Following standalone stores in Knightsbridge and Westfield shopping centre in Shepherd\u2019s Bush, Italian fashion house Versace has raised its profile in London by opening an additional flagship store on one of the city\u2019s most prestigious shopping arteries. Situated on the corner of New Bond Street, the Versace flagship store occupies over 300 sqm. (3,229 sq.ft.) set across three floors of a landmark structure built in 1899. Designed following the sustainable store concept created by architect Gwena\u00ebl Nicolas of Tokyo-based practice Curiosity, and first revealed at the opening of the brand\u2019s Miami boutique two years ago, the chosen aesthetic is distinctly contemporary and unapologetically lavish. White Venus marble shop windows enhance the display of the latest arrivals. The sheer diversity of the various Versace collections are juxtaposed with neutral tones of the store interior. The various settings, featuring marble counters, glass shelving and golden metal finishings are framed by custom eucalyptus wood flooring, whitewashed walls and a ceiling adorned with a black stripe graphic pattern. As said, it\u2019s a sustainable store, and as such, it has been designed with the highest sustainability standards in mind, from the choice of materials used to the flexibility and management of the stores. The new Versace flagship store carries the brand\u2019s men\u2019s and women\u2019s ready-to-wear, accessories and shoes, in addition to watches and jewellery, eyewear, fragrances and home textiles.<\/p>\n