![\"\"](\"https:\/\/www.lelitegroup.com\/wp-content\/uploads\/2020\/08\/articolo04-1024x969.jpg\")
![\"\"](\"https:\/\/www.lelitegroup.com\/wp-content\/uploads\/2020\/08\/articolo05-1024x593.jpg\")
<\/p>\nby CPP Luxury – 07\/25\/20<\/p>\n
<\/p>\n
Versace opens new store in Amsterdam, The Netherlands<\/p>\n
After an absence of more than a decade, Versace has returned to the Dutch capital with a larger store and a wider array of offerings. Once again situated on P.C. Hooftstraat, Amsterdam\u2018s luxury shopping destination, the new boutique occupies 170 sqm. (1,830 sq.ft.) spread across two floors of a 20th-century red brick structure.<\/p>\n
Designed by the in-house design team of the Milan-based luxury brand, the premises see a lavish interior design according to the latest Versace retail design codes. The white Venus marble store fa\u00e7ade is adorned with a gold Medusa head, the brand\u2019s logo, reflecting not only a timeless glamour, but it also hints the modern opulence which can be found inside.<\/p>\n
On the ground floor, flooring of custom-made eucalyptus wood tiles are paired with gold-trimmed, wall-to-ceiling shelving with marble backdrop and a series of matching display cabinets which include the same materials. At the far end, a more intimate setting with seating can be found, captured by blue-tinted marble as a backdrop, a matching side table, velour sofas and sleek shelving.<\/p>\n
On the first floor where men\u2019s and women\u2019s apparel is presented, the atmosphere changes yet again, featuring whitewashed walls and elegant, floor-to-ceiling brass clothing racks in and fluffy carpeting in an ochre hue. The new Versace boutique carries men\u2019s and women\u2019s apparel, but also accessories, shoes, bags, watches, jewellery and eyewear.<\/p>\n
Versace is fully owned by Capri Holdings (Michael Kors)<\/p>\n